Detroit Auto Makers’ Lost Generation
At NewGeography.com, How Detroit Lost the Millenials.
This has been some time in the making. I’m Generation X and haven’t driven a Big-Three-made vehicle for more than 15 years.
Except for SUV drivers, I don’t believe most of my peers during that same period have driven so-called American cars. I say “so-called” because corporations are owned by their shareholders; and I doubt very much the shareholders of the Big Three are exclusively American (Chrysler was part of German conglomerate Daimler-Benz for years, if you want to focus on management).
Same goes for Japanese cars. So many of them are made in the USA these days, that I think calling them “Japanese” is not entirely accurate either.
