Some Marketing Advice for Democrats
Whoever thought that renaming the Obamacare bill as The Teddy Kennedy Memorial Health Bill would aid its passage with an influx of momentum-fueling emotion must not be thinking very clearly.
Bottom line: Ted Kennedy cannot be positively associated with health. Not in this universe. Not as long as the death of Mary Joe Kopechne is part of his history.
No, I’m not trying to politicize Ted Kennedy’s death, unlike the people who want to name the Obamacare bill after him for purely political purposes. Or – in the case of Chris Matthews – for cathartic purposes.
Just offering some good marketing advice.
