Media Matters Misfire of the Week
DropFox.com‘s first target lays down the law: “We haven’t bowed to any boycott in the past, and we won’t bow to these types of smear campaigns in the future.”
Is Media Matters the one run by little kids? Or is that Think Progress? Don’t these people know that corporations have to answer to myriad shareholders? It doesn’t really matter what a CEO’s politics are or to which candidate the company’s PAC donated. A corporation’s advertising priorities can hardly be set based on politics. So Orbitz’s PAC gave a measly $4800 to the most powerful man in the Senate in 2010. Have you seen how much money Fox News‘ parent company gave to Democratic candidates the same year? Any chance they both gave more to Democrats than they gave to Republicans because Democrats were running Capitol Hill in 2010?
It’s a jungle out there. You advertise where you can be seen by the most eyes and in the best light. In the cable news sphere, that means you advertise on Fox News Channel, kids. Deal with it.
Needless to say, DropFox has an uphill battle ahead of it. Mostly because their goal is stupid: “DropFox’s goal is to pressure advertisers into either pulling their ads from Fox News or forcing Fox to alter its usually conservative messages.” Why don’t you just change the channel, for crying out loud?
