Recovery Bummer Hollywood Edition Sony to Stop Paying…
Recovery Bummer, Hollywood Edition: Sony to Stop Paying for 3D Glasses in May 2012: “Sony Pictures Entertainment has notified theater owners in a letter that it will no longer pay for 3D glasses, beginning in May 2012, marking a major policy shift that many other studios are likely considering…The price tag for 3D glasses is no laughing matter — studios can spend $5 million to $10 million worldwide for a tentpole (they pay after the fact, based on how many glasses were actually used).”
This can only mean one of two things: either going to the movies is about to become more expensive, or 3D movies as a viable entertainment business are heading for extinction…all over again.
