Who cares about Big Bird? Big Bird is a character worth millions. And PBS doesn’t own it, anyway…

You know what people with no job or with struggling businesses are saying? “To hell with Big Bird”.

And they are quite right to say it, because cutting federal funding to PBS is not going to hurt Big Bird one bit. PBS doesn’t own Big Bird. Sesame Workshop does. A non-profit whose ownership of Big Bird and Elmo makes it so wealthy that it doesn’t require federal funding or charity fundraising. Big Bird and Elmo – in fact – are characters worth millions. They are – you could say – the 1%.

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